SEO (search engine optimization) is a tactic used to increase the likelihood of your business’ website achieving a top-result position from a consumer’s search on various search engines. By strategically optimizing the content within your website’s source code, it can be designed to reach its maximum search-result potential by each of your future customers. Through proper development your website’s backbone, Apex Web Pages will strengthen the posture and tenacity, leading it to surpass your industry’s competition in search-result output.
ImForza reported that 93% of all website traffic comes from search engine results, and 75% of the people do not go past the first page of those results. What does this mean for your business? It means that without optimizing your website for top search engine results, you are potentially only receiving 25% of the total traffic you could be receiving. Getting to the nitty-gritty, imForza also reported that SEO leads have a 14.6% close rate, while outbound leads only have a 1.7% close rate. In essence, let your customers come to you. The keywords they search will result in an extremely extensive list ranging from exactly what they’re looking for (top results) to a plethora of useless links (results past page 1). Bottom line: be a top result, and be exactly when your customers are looking for.